Quantifying and qualifying your clients investment 

• With a cumulative 80 years experience in the event and sponsorship business we offer a high level of expertise and strategic advice to guide, evaluate and direct sponsorship investment
• We have developed unique and sound methodology to evaluate your sponsorship property ensuring that there is a return on your clients investment and ensuring that a mutually beneficial relationship can be established
• By measuring tangible and intangible benefits the SMC sponsorship model provides companies and organisations with an accurate measure of their property
• Utilising tools such as the cost-benefit ratio analysis 
• Taking the guess work out of sponsorship management and investment

How do we evaluate the sponsorship property

• By understanding the your organisation and its brand objectives
• Conducting an audit on your current sponsorship portfolio
• Conduct an analysis of target market and what their key interests are
• Ascertain sponsorship attributes to find the ideal company consistent with your marketing objectives and mission statements
• A critical evaluation of tangible and intangible benefits and how these stack up against your potential sponsors marketing objectives
• Cost-benefit ratio analysis to place a monetary value on your sponsorships. Different ratios are applied dependent upon the sponsorship property.